Apple moving away from Google Maps is likely the result of
Google's new monetization strategy for the service. The search giant recently
changed its terms of service in such a way that developers who utilize Google
Maps in their projects and conjure more than 25,000 views per month must pay a
hefty premium.
Companies who've split ties from Google Maps often defect to
OpenStreetMaps. OSM is considered the "Wikipedia of maps", using a
combination of bona fide map data and crowdsourcing to provide fresh but
accurate maps. Interestingly, although openly free, OSM has received a
substantial amount of support from Microsoft.
Demonstration of C3's mapping software
Although OSM seems the weapon of choice for defectors,
according to 9to5Mac, Apple's solution is "in-house", which brings us
back to Placebase, C3 and Poly9. If Apple does employ its acquired
technologies, it's possible the company may introduce an impressive 3D-mode
(video) and its own version of Street View -- features OSM is currently unable
to provide.
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